SEO is incredibly important to the success of any online news outlet
You have a great online newspaper, but aren’t getting as much traffic as you'd hope. Ensuring that your website has complete visibility to customers should be your number one priority. This is where search engine optimization (SEO) comes in. SEO is incredibly important to the success of any online business. Although Google makes dozens of…
Is it disrespect, miscommunication or misaligned values that are harming your business relationships?
“My client doesn’t respect me!” my colleague vented through the phone. It’s a feeling every entrepreneur has felt at one point or another in their career. It’s one I certainly empathize with. As I listened, it became clear that the client wasn’t being disrespectful. The two parties simply had disconnection in their communication styles, coupled…
Mentors come in all shapes and sizes, and in all aspects of our lives. It’s only when they leave us that we truly realize their lasting influence
“Show me a successful individual and I’ll show you someone who had real positive influences in his or her life. I don’t care what you do for a living – if you do it well, I’m sure there was someone cheering you on or showing the way. A mentor.” – Denzel Washington In the last couple…
Offer them amazing discounts and perks to make sure they know how important they are to your business, then let them spread the word
Our online customer buying journey is about to come full circle. We’ve gone from someone first hearing about you all the way to a regular customer becoming a raving fan and helping you grow your business. Let’s recap what we’ve talked about in the past few weeks: We started with interest and awareness. Someone already…
If a speaker's gestures are not in full agreement with the spoken words, the audience perceives duplicity
Have you ever noticed that when people are passionate about what they're saying, their gestures automatically become more animated? Their hands and arms move about, emphasizing points and conveying enthusiasm. You may not have been aware of this connection before, but you instinctively felt it. Research shows that audiences tend to view people who use…
Six steps to achieving a positive customer sales experience from beginning to end
A customer-centric culture is not just about offering good service. It’s a way of doing business that provides a positive customer experience before, during and after the sale in order to drive repeat business, customer loyalty and profits. Elements of customer centricity include: Employees understand what customers want. They capture customer insights and share this…
When we listen to our clients, it allows us to improve on aspects of our organizations that perhaps we haven’t noticed
What would you do if you woke up one morning and right there on your Facebook page, for the whole world to see, was a complaint about how terribly one of your staff members was treating customers? Customer complaints are nothing new. In the past when customers received poor service from you or your staff,…
Discover why value is more than cost in sales conversations
“Price is what you pay. Value is what you get.” My colleague, a strategic adviser who helps reduce business costs, shared this nugget of wisdom as we talked about difficult money conversations. As the world continues to transition out of the cost-cutting corporate strategy of the 1980s and 1990s, 2020 has forced businesses to look…
Working smarter, not harder, will make you more money. Take time off to think about other things and to refresh your mind, body and spirits
On the seventh day, God rested. But for four years, I didn’t. My body finally said “No more!” I was laid out on the couch for two weeks, stressed and exhausted. Four years of continuous strategizing and deliberating had taken its toll. On top of running my businesses, I was involved in major campaign to clean up the…
Bashing noggins isn't the best way to deliver a message. Become a better business operator by understanding why your staff behave the way they do
She was almost frantic as she beat my head with a textbook and repeated over and over, “Would you ever stop talking, Dave Fuller?!” Those were the days when teachers could do such things and Grade 11 students would generally accept them and the semi-concussions that went along with the beatings. My classmates laughed at my…